Case Study 1
Case Study 1
Embedded Files
PlayLearn App
PlayLearn App
The problem:
The problem:
Current products do not offer the ideal plan with the necessary tools for parents and professionals to help and support their children according to their needs or limitations. This means that parents have to spend a lot of time trying to find a suitable result, often ending up frustrated because they don't know how to help.
The goal:
The goal:
Design a App with alternatives to help children with intellectual disabilities to develop skills.
My rol:
My rol:
UX designer designing an app for PlayLearn from entering data to offering a suitable plan.
Responsabilities:
Responsabilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
How can we provide parents and professionals with the knowledge and tools so that they can provide the necessary support to their children?
User research: Summary
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs. A primary user group identified through research
was parents who do not know the proper techniques to handle their children and waste a lot of time searching the internet.
This group of users confirmed initial assumptions about parents and professionals handling special children, but the research also revealed that time was not the only limiting factor for users. Other user issues included boring kid-friendly material, variety in topics, and lack of action plan structure.
"I want to get a guide to the things that are appropriate for my child's development process. There is a lot of information on the internet but I don't know which ones would work."
User research: Pain Points
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Time
Time
Working parents have little time and waste a lot looking for suitable support material.
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Accessibility
Accessibility
Although there is a lot of information on the web, they do not find the right one for their children.
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Variety
Variety
The available material is often repetitive, boring and outdated, making it more difficult to keep the child focused on finishing their activity.
User Personas
Persona: Monica
Persona: Monica
Problem statement:
Monica is a professional mother who needs to adjust her time to meet her obligations.
Persona: Tom
Persona: Tom
Problem statement:
Tom is a cook who wants to learn tools to help his son. He is sure that through games he can improve his son's cognitive skills.
User Journey Map
User Journey Map
Mapping Monica’s user journey revealed how helpful it would be for users to have access to a dedicated PlayLearn app.
Paper Wireframes
Paper Wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy data entry process to help users save time and identify your child’s profile
Digital Wireframes
Digital Wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Low fidelity prototype
Low fidelity prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was enter data to create a user and from there recommend the appropriate plan, so the prototype could be used in a usability study.
View the PlayLearn App: https://www.figma.com/file/bjM5rFsrjXnHWsF5lC8552/DW-PlayLearn-(Copy)?node-id=0%3A1&t=O9JhYn7INAp7gUGS-1
Usability Studies: Finding
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings
1.Participants wanted to register quickly
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2.Participant managed to do it fast
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3.Participant had doubts when completing characteristics of the child
Round 2 findings
1.The participants stated that it was easy to record
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2.Participant was satisfied with the options
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3.There are many questions
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Mockups
Mockups
In the first layout it allows for some customization, where it shows the progressive order of each day, it also adds a short summary of each class next to each title-style video.
Mockups
Mockups
The design shows a summary screen where it indicates the percentage of progress in your plan, next activity, recommendations, and an advertising bar above
Key Mockups
High fidelity prototype
High fidelity prototype
The final high-fidelity prototype featured clearer user flows for registering the user. It also met the needs of users in terms of selecting the right plan, as well as more customization.
View PlayLearn App:
Accessibility considerations
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Provided access
to users who are vision impaired through adding alt text to images for screen readers.
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Used icons to
help make
navigation easier.
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used of a variety of specific themes make the child's experience more enjoyable
Takeaways
Impact
Impact
The app makes users feel that PlayLearn really thinks about how to help children learn and support parents and professionals.
One quote from peer feedback
"The app made me have a proper action plan for my son, that's really amazing. I would definitely use this app to help in my son's education."
What I learned
While designing the PlayLearn app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Next Steps...
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Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
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Conduct more user research to determine any new areas of need.
Let's connect!
Let's connect!
Thank you for your time reviewing my work on the PlayLearn app! If you’d like to see more or get in touch, my contact information is provided below.
Email: jesuscolmenaresonline@gmail.com
Website: jesuscolmenares.com
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